The Science Behind the Slogan by Dan Lewis | Free Audiobook

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Title: The Science Behind the Slogan
Author: Dan Lewis
Narrator: Mark Schectman
Format: Unabridged
Length: 2 mins
Language: English
Release date: 08-18-16
Publisher: Now I Know
Genres: Nonfiction, Social Sciences

Summary:
Morton Salt was founded in 1848, originally selling salt, but it morphed into a salt manufacturer in 1910. Its logo and slogan, developed shortly thereafter, are a little strange for a salt company, though. The slogan, "when it rains, it pours," seems like a bad thing rain isn't the most pleasant of weather and a downpour is even worse. The logo doesn't help: it depicts a girl in yellow, holding an umbrella that is shielding her from the rain but she's spilling the salt she is carrying under her left arm. Why would a company want to be affiliated with a wet mess? Well, it didn't. Morton Salt wanted to be known for a scientific breakthrough that we now take for granted: a salt shaker that works when it's rainy out.

Contact: info@esound.space
More description
Listen to free audiobook with a 30 day free trial :
https://esound.space/audible

Title: The Science Behind the Slogan
Author: Dan Lewis
Narrator: Mark Schectman
Format: Unabridged
Length: 2 mins
Language: English
Release date: 08-18-16
Publisher: Now I Know
Genres: Nonfiction, Social Sciences

Summary:
Morton Salt was founded in 1848, originally selling salt, but it morphed into a salt manufacturer in 1910. Its logo and slogan, developed shortly thereafter, are a little strange for a salt company, though. The slogan, "when it rains, it pours," seems like a bad thing rain isn't the most pleasant of weather and a downpour is even worse. The logo doesn't help: it depicts a girl in yellow, holding an umbrella that is shielding her from the rain but she's spilling the salt she is carrying under her left arm. Why would a company want to be affiliated with a wet mess? Well, it didn't. Morton Salt wanted to be known for a scientific breakthrough that we now take for granted: a salt shaker that works when it's rainy out.

Contact: info@esound.space
2016-08-18 2 min
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