The Great Sriracha Feud | The Only Hot Sauce Billionaire | 1
In the early 80s, David Tran developed a sauce he called Sriracha; its popularity quickly spread among chefs and customers throughout Southern California. But to grow his business, Tran needs to find a reliable source of red jalapeños. So he forms a partnership with a farm called Underwood Ranches. For nearly 30 years, the two companies have an enduring and highly profitable partnership, until one day it all falls apart.
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In the early 80s, David Tran developed a sauce he called Sriracha; its popularity quickly spread among chefs and customers throughout Southern California. But to grow his business, Tran needs to find a reliable source of red jalapeños. So he forms a partnership with a farm called Underwood Ranches. For nearly 30 years, the two companies have an enduring and highly profitable partnership, until one day it all falls apart.
Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter
Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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