4 INSTANT Ways to Increase Social and Email Engagement😮 [White Space is Secret Sauce!] Jay’s SCOOP | Ep. 350

Do This, NOT That: Marketing Tips with Jay Schwedelson

In this episode of Do This, Not That, host Jay Schwedelson shares simple but overlooked email and social tactics—from skipping preheaders to breaking up text for more white space—and gets honest about his doctor’s visit.

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Best Moments:

(00:13) Easy tactics you’re not using for email and social

(01:22) Have you ever tested no preheader?

(02:04) No preheader lifts open rates by 12–14%

(03:26) Try just one call to action button

(03:56) One CTA = 3x more clicks

(04:38) Four+ lines of text drops clicks by 20%

(05:16) LinkedIn: use enters to force “more” clicks

(06:39) Instagram carousels: add minimalist slides

(09:15) Why do I lie to my doctor?

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Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

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MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

More description

=================================================

Best Moments:

(00:13) Easy tactics you’re not using for email and social

(01:22) Have you ever tested no preheader?

(02:04) No preheader lifts open rates by 12–14%

(03:26) Try just one call to action button

(03:56) One CTA = 3x more clicks

(04:38) Four+ lines of text drops clicks by 20%

(05:16) LinkedIn: use enters to force “more” clicks

(06:39) Instagram carousels: add minimalist slides

(09:15) Why do I lie to my doctor?

=================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

2025-06-06 10 min Transcript

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