The Trail Ahead: Consumer & Industry Trends Shaping Trail Running (TRE Live Panel)
This is a recording from a live panel conducted at The Running Event - the running industry's largest trade show. One of the big trends in running is the growth of trail running as a sub-category, something that is felt palpably at TRE. To contextualize this growth, I'm joined by two fantastic guests:
- David Callahan, Co-CEO of UltraSignup
- Stephen Holmberg, Founder of Insight Accelerator
We talk about the following topics:
- Growth trends in the sport
- Trail Culture as a growth driving phenomenon
- Cultural impact vs. commercial impact - the realities of the size of the market
- How people are discovering and experiencing the sport
- The impact of star athletes on the business of trail
- Marketplace dynamics (tariffs, inflation, competition, etc.)
- Q&A!
LEARN MORE ABOUT TRAILCON REGISTER FOR THE BIG ALTA REGISTER FOR GORGE WATERFALLS Sponsors:
- Grab a trail running pack from Osprey
- Use code FREETRAIL25 for 25% off your first order of NEVERSECOND nutrition at never2.com
- Go to ketone.com/freetrail30 for 30% off a subscription of Ketone IQ
More description
This is a recording from a live panel conducted at The Running Event - the running industry's largest trade show. One of the big trends in running is the growth of trail running as a sub-category, something that is felt palpably at TRE. To contextualize this growth, I'm joined by two fantastic guests:
- David Callahan, Co-CEO of UltraSignup
- Stephen Holmberg, Founder of Insight Accelerator
We talk about the following topics:
- Growth trends in the sport
- Trail Culture as a growth driving phenomenon
- Cultural impact vs. commercial impact - the realities of the size of the market
- How people are discovering and experiencing the sport
- The impact of star athletes on the business of trail
- Marketplace dynamics (tariffs, inflation, competition, etc.)
- Q&A!
LEARN MORE ABOUT TRAILCON REGISTER FOR THE BIG ALTA REGISTER FOR GORGE WATERFALLS Sponsors:
- Grab a trail running pack from Osprey
- Use code FREETRAIL25 for 25% off your first order of NEVERSECOND nutrition at never2.com
- Go to ketone.com/freetrail30 for 30% off a subscription of Ketone IQ
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