Matthew Ray Scott, MS and Scott Sigman, MD on Building a Trusted Physician Brand

Becker’s Healthcare Podcast

In this episode, Matthew Ray Scott, MS, Principal & Managing Director, FEED. The Agency, and Scott Sigman,MD, Orthopedic Surgeon, Podcaster, and Pioneer in opioid-sparing surgery, discuss their new book Physician Brand Rx, sharing how physicians can build trust, strengthen their digital presence, and shape their professional reputation in the age of AI.

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In this episode, Matthew Ray Scott, MS, Principal & Managing Director, FEED. The Agency, and Scott Sigman,MD, Orthopedic Surgeon, Podcaster, and Pioneer in opioid-sparing surgery, discuss their new book Physician Brand Rx, sharing how physicians can build trust, strengthen their digital presence, and shape their professional reputation in the age of AI.

2026-08-05 17 min Transcript
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