How to Ramp Up Content Production | Ep. #380
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #380, Eric and Neil discuss how to ramp up content production. Tune in to learn how to maintain structure, quality and form when it comes to rapid content production. You’ll also learn how known influencers, such as Chalene Johnson and Gary Vaynerchuk, successfully repurpose their content across several media channels.
Time Stamped Show Notes:- 00:27 – Today’s topic: How to Ramp Up Content Production
- 00:54 – Eric grows his business by creating content and building relationships
- 01:15 – In rapid content production, he creates batches of content
- 01:45 – Hiring several content writers can help you ramp up your content production, you can find writers at ProBlogger
- 01:55 – The key in increasing content production is setting up a guideline or rubric that outline your writing format and expectations
- 02:10 – Neil’s structure includes an introduction, conclusion, body in the middle broken down into subheadings with targeted keywords
- 02:21 – Neil gets topics from BuzzSumo
- 02:28 – Neil goes to Ahrefs to see his competitor’s search traffic
- 02:32 – From the research, Neil gains writing ideas such as variations to competitors’ posts which are better and more thorough
- 02:58 – Chalene Johnson sells Instagram courses and she usually posts livestreams of herself talking about anything under the sun
- 03:17 – The topics in the video will also become blog posts and/or social images
- 03:31 – Gary Vaynerchuk creates videos and segments them to different social media posts
- 03:56 – Eric is trying other ways to repurpose content in order to grow more
- 04:19 – You can try different formats of content
- 04:25 – Eric and Neil recreate Marketing School posts using different formats and across different platforms
- 04:46 – Execute one of the methods above and you’ll definitely see changes
- 05:15 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that shows where people click; you can also make changes on your website
- 05:42 – Go to SingleGrain.com/giveaway for multiple entries
- 05:55 – That’s it for today’s episode!
- You grow your business by creating content and building your relationships.
- Have a writing guideline or rubric that you (and other writers) to make the process a lot easier, faster and consistent in quality.
- Repurpose your content across different mediums and in a variety of forms—especially the content that has always performed well.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Available Results
Generated results are saved to your library for reuse and search.
Choose Template
Pick the result you want. You can review provider and model before generating.
A concise first-pass summary for understanding the episode quickly.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
Explicit actions, next steps, habits, recommendations, and things to avoid.
Repeatable methods, frameworks, mental models, processes, and systems.
A dedicated inventory of concrete resources named in the episode.
A concise first-pass summary for understanding the episode quickly.
A detailed readable summary organized by chapter or topic.
A navigable map of subjects, topic flow, and suggested chapters.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Reusable atomic knowledge units extracted from the episode.
A comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
Explicit actions, next steps, habits, recommendations, and things to avoid.
A dedicated inventory of concrete resources named in the episode.
A dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.
A concise first-pass summary for understanding the episode quickly.
A detailed readable summary organized by chapter or topic.
A navigable map of subjects, topic flow, and suggested chapters.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Reusable atomic knowledge units extracted from the episode.
A comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
Scientific findings, mechanisms, studies, hypotheses, and the limits of the evidence discussed.
Technologies, AI models, technical methods, capabilities, limitations, and adoption implications.
Investment theses, assets, catalysts, valuation reasoning, time horizons, and risks.
Chronologies, actors, causes, consequences, turning points, and competing historical interpretations.
Policies, proposals, stakeholders, arguments, implementation constraints, and predicted effects.
Career paths, skills, hiring signals, workplace decisions, transitions, and limitations of the advice.
Behavioral mechanisms, biases, motivation, habits, emotions, interventions, and evidence limitations.
Economic mechanisms, incentives, indicators, market structure, forecasts, and uncertainty.
Leadership principles, team systems, organizational design, culture, feedback, and failure modes.
Audience, positioning, messaging, acquisition, retention, experiments, metrics, and failed approaches.
Teaching methods, learning strategies, practice, feedback, assessment, and effectiveness evidence.
Theses, premises, arguments, objections, values, thought experiments, and unresolved questions.
Communication patterns, conflict, boundaries, expectations, repair methods, and contextual limitations.
Books, papers, authors, courses, and other learning resources mentioned in the episode.
Repeatable methods, frameworks, mental models, processes, and systems.
Explicit actions, next steps, habits, recommendations, and things to avoid.
Memorable statements and important claims with attribution and source context.
A dedicated inventory of concrete resources named in the episode.
A dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.