#609: AI-powered DXPs and brand-aware personalized CX with Kathie Johnson, CMO at Sitecore
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
How much time does your marketing team spend on repetitive tasks that could be automated? Imagine if AI could free up that time by creating brand-aware content, letting your team focus on what matters most—creating impactful customer experiences.
Today, we’re exploring the future of Digital Experience Platforms and AI with Kathie Johnson, Chief Marketing Officer at Sitecore. We’re going to look at what an AI-Powered DXP is, and how it helps marketers achieve their goals and overcome some of their biggest challenges.
RESOURCES
Sitecore website: https://www.sitecore.com
Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio
Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price.
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
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