Swati Goorha on the power of storytelling in design

Trade Tales

Swati Goorha made a splash at the recent Kips Bay showhouse in New York for telling the story of her own growth through design. That approach was more than a one-off: It’s a strategy that underpins many aspects of her firm. She shares how she’s using storytelling for everything from project flow to getting clients on board with a design concept.

This episode was sponsored by Regina Andrew and Room & Board. 

LINKS
Swati Goorha
Kaitlin Petersen
Business of Home

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Swati Goorha made a splash at the recent Kips Bay showhouse in New York for telling the story of her own growth through design. That approach was more than a one-off: It’s a strategy that underpins many aspects of her firm. She shares how she’s using storytelling for everything from project flow to getting clients on board with a design concept.

This episode was sponsored by Regina Andrew and Room & Board. 

LINKS
Swati Goorha
Kaitlin Petersen
Business of Home

2024-10-09 55 min
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