#18 - Prospecting with some personality and permission-based selling (Sarah Brazier, SDR turned AE at Gong.io)

30 Minutes to President's Club | No-Nonsense Sales

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Four Actionable Takeaways:

  • Write like a human - especially in your Linkedin DMs. No over-formal language.
  • Leverage up by reaching out to ICs, then getting referrals to the VPs
  • Tell them it’s a cold call, then ask permission to sell before ya start selling.
  • Use permission-based selling in your upfront contract. Get the buy-in on the agenda.


Sarah Brazier’s Path to President’s Club:

  • Account Executive @ Gong
  • Advisor @ Aligned, Chili Piper, and Ramped
  • Instructor @ Sales Impact Academy


RESOURCES DISCUSSED

More description

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0


Four Actionable Takeaways:

  • Write like a human - especially in your Linkedin DMs. No over-formal language.
  • Leverage up by reaching out to ICs, then getting referrals to the VPs
  • Tell them it’s a cold call, then ask permission to sell before ya start selling.
  • Use permission-based selling in your upfront contract. Get the buy-in on the agenda.


Sarah Brazier’s Path to President’s Club:

  • Account Executive @ Gong
  • Advisor @ Aligned, Chili Piper, and Ramped
  • Instructor @ Sales Impact Academy


RESOURCES DISCUSSED

2020-08-26 26 min
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