The Straightest Road to Success | Ep. #634
Marketing School - Digital Marketing and Online Marketing Tips
In episode #634, Eric and Neil discuss the easiest way to be successful. Tune in to hear why experiments are key.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: The Straightest Road to Success
- [00:33] The key to success is experimentation!
- [00:51] A lot of people forget to build out an experimentation framework.
- [01:02] Neil will split his team into four groups and each group will submit ideas each week for “crazy” experiments they can run.
- [02:38] Each group needs to run experiments every week.
- [02:46] GrowthHackers created North Star, which helps you track experiments over time.
- [03:00] Northstar is a free service.
- [03:18] Try Google Experiments as another tracker.
- [03:34] Build experimentation into the fabric of your company.
- [04:00] It’s ok if experiments fail!
- [04:28] By doing radical experiments, you can learn how to grow your company at a fast pace.
- [04:50] Read Crazy Egg to learn more about experimentation.
- [05:01] That’s all for today!
- [05:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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