The Best Way To Build Your Company Around Your ADHD Brain (With Chris Wang)

The ADHD Skills Lab

You spend years building workarounds for your own brain, then realize you could build your company the same way.

Chris Wang did exactly that.

As co-founder and CEO of Shimmer, an ADHD coaching platform that has delivered more than 90,000 coaching sessions, Chris was diagnosed with ADHD at 28 while building the company. Instead of treating her personal systems and her business systems as separate problems, she applied the same coaching frameworks, structure, automation, and strength-based development directly to how Shimmer operates.

In this conversation, Chris shares what that looked like in practice: what she automated, what stayed human, how she structured fundraising as an ADHD founder, and why she stopped trying to build the company differently than she was learning to manage herself.

Connect With Chris Wang

Chris is on instagram: @adhd.christal and you can learn more about Shimmer at www.shimmer.care

What We Cover

  • Why Chris applied her ADHD coaching framework to company operations
  • The automation that removed admin work for coaches
  • How she decides what should stay human and what should be automated
  • Her fundraising system for managing outreach, follow-ups, and rejection
  • Why strength-based delegation changed how her team works
  • How personal ADHD systems became Shimmer's operating model

About ADHD founders for ADHD founders.

Interesting in working together? You can click here to receive a free bottleneck audio session and learn more about what we do. https://www.unconventionalorganisation.com/unstuckaudiosession

Diagnosed with ADHD at the start of her PhD, Skye Waterson spent years researching what actually works and writing about it for thousands of founders. The pattern she kept finding: ADHD business owners don't have a focus problem, they have an operations problem, because the whole business runs through their own head. Now she and her husband, former programmer Robert Waterson, work as fractional COOs for those founders. They find the bottleneck, hire the fix, and build the system that holds.

Subscribe to our Newsletter - https://unconventionalorganization.substack.com/

Follow us on Instagram - @unconventionalorganisation

Visit our website - https://www.unconventionalorganisation.com/

More description

You spend years building workarounds for your own brain, then realize you could build your company the same way.

Chris Wang did exactly that.

As co-founder and CEO of Shimmer, an ADHD coaching platform that has delivered more than 90,000 coaching sessions, Chris was diagnosed with ADHD at 28 while building the company. Instead of treating her personal systems and her business systems as separate problems, she applied the same coaching frameworks, structure, automation, and strength-based development directly to how Shimmer operates.

In this conversation, Chris shares what that looked like in practice: what she automated, what stayed human, how she structured fundraising as an ADHD founder, and why she stopped trying to build the company differently than she was learning to manage herself.

Connect With Chris Wang

Chris is on instagram: @adhd.christal and you can learn more about Shimmer at www.shimmer.care

What We Cover

  • Why Chris applied her ADHD coaching framework to company operations
  • The automation that removed admin work for coaches
  • How she decides what should stay human and what should be automated
  • Her fundraising system for managing outreach, follow-ups, and rejection
  • Why strength-based delegation changed how her team works
  • How personal ADHD systems became Shimmer's operating model

About ADHD founders for ADHD founders.

Interesting in working together? You can click here to receive a free bottleneck audio session and learn more about what we do. https://www.unconventionalorganisation.com/unstuckaudiosession

Diagnosed with ADHD at the start of her PhD, Skye Waterson spent years researching what actually works and writing about it for thousands of founders. The pattern she kept finding: ADHD business owners don't have a focus problem, they have an operations problem, because the whole business runs through their own head. Now she and her husband, former programmer Robert Waterson, work as fractional COOs for those founders. They find the bottleneck, hire the fix, and build the system that holds.

Subscribe to our Newsletter - https://unconventionalorganization.substack.com/

Follow us on Instagram - @unconventionalorganisation

Visit our website - https://www.unconventionalorganisation.com/

2026-06-22 38 min Transcript
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