How Google Is Changing The Game For Home Service Businesses And How to Adapt Fast
Lorne Sederoff is the Director of Channel Development under the Google Local Services team at SearchKings. Working closely with industry coaches, agencies, associations, and manufacturers, he develops efficient digital marketing programs for professional and home service businesses, while staying up to date and a step ahead of any changes to the Google program to give clients a competitive advantage.
In this episode, we talked about local service ads, Google Local Services, SEO, SEM, digital marketing, lead generation...
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A comprehensive extraction focused on opportunities, strategy, markets, and company building.
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Repeatable methods, frameworks, mental models, processes, and systems.
A dedicated inventory of concrete resources named in the episode.
A concise first-pass summary for understanding the episode quickly.
A detailed readable summary organized by chapter or topic.
A navigable map of subjects, topic flow, and suggested chapters.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Reusable atomic knowledge units extracted from the episode.
A comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
Explicit actions, next steps, habits, recommendations, and things to avoid.
A dedicated inventory of concrete resources named in the episode.
A dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.
A concise first-pass summary for understanding the episode quickly.
A detailed readable summary organized by chapter or topic.
A navigable map of subjects, topic flow, and suggested chapters.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Reusable atomic knowledge units extracted from the episode.
A comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
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Repeatable methods, frameworks, mental models, processes, and systems.
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A dedicated inventory of concrete resources named in the episode.
A dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.