Erika Nardini, trailblazing CEO of Barstool Sports, discusses authenticity and tuning out critics
Erika Nardini is one of the most influential women in sports. As the CEO of Barstool Sports, she has overseen the company's growth from 12 employees to hundreds and has helped establish the brand as one of the most recognizable in sports and beyond. Erika discusses her journey to Barstool (2:11), landing her dream job (5:12), working with Barstool founder Dave Portnoy (6:46), growing the brand authentically (10:13), creating a playground for personalities (15:59), cancel culture (22:19), political correctness (25:20), pushing back against naysayers (29:19), trusting her WHOOP (34:46), and how she identifies talent (36:47).
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Erika Nardini is one of the most influential women in sports. As the CEO of Barstool Sports, she has overseen the company's growth from 12 employees to hundreds and has helped establish the brand as one of the most recognizable in sports and beyond. Erika discusses her journey to Barstool (2:11), landing her dream job (5:12), working with Barstool founder Dave Portnoy (6:46), growing the brand authentically (10:13), creating a playground for personalities (15:59), cancel culture (22:19), political correctness (25:20), pushing back against naysayers (29:19), trusting her WHOOP (34:46), and how she identifies talent (36:47).
Follow WHOOP:
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