SPECIAL SERIES ==> The $5 Social Surge <== | BATHROOM Break #84 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson

A quick-hit Bathroom Break with Jay Schwedelson and Daniel Murray that actually makes social feel manageable again — from tiny boost budgets that move mountains to a commenting play that beats mindless posting. You’ll also hear why short video still wins, how to turn email into a social flywheel, and a sneaky Stories tactic Daniel swears by.

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

Best Moments:

(03:00) LinkedIn’s new comment impressions make thoughtful replies a growth channel, not an afterthought.

(04:31) Micro budgets work: toss $5 on YouTube or under $50 on IG/LinkedIn to amplify content that’s already winning.

(05:41) Treat short video like share fuel for DMs, Slack, and group chats with a tight first three seconds and a clean loop.

(07:00) Stop propping up losers and only boost winners, plus link newsletter hero images straight to your social posts.

(08:00) Balance rented and owned audiences so people see you wherever they actually pay attention.

(08:45) Use IG Stories with DM keywords and simple automation to spark replies that lift your story distribution.

Partner with Jay: https://www.jayschwedelson.com/contact

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

Leave a comment and follow the show, it really helps us out!

More description

A quick-hit Bathroom Break with Jay Schwedelson and Daniel Murray that actually makes social feel manageable again — from tiny boost budgets that move mountains to a commenting play that beats mindless posting. You’ll also hear why short video still wins, how to turn email into a social flywheel, and a sneaky Stories tactic Daniel swears by.

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

Best Moments:

(03:00) LinkedIn’s new comment impressions make thoughtful replies a growth channel, not an afterthought.

(04:31) Micro budgets work: toss $5 on YouTube or under $50 on IG/LinkedIn to amplify content that’s already winning.

(05:41) Treat short video like share fuel for DMs, Slack, and group chats with a tight first three seconds and a clean loop.

(07:00) Stop propping up losers and only boost winners, plus link newsletter hero images straight to your social posts.

(08:00) Balance rented and owned audiences so people see you wherever they actually pay attention.

(08:45) Use IG Stories with DM keywords and simple automation to spark replies that lift your story distribution.

Partner with Jay: https://www.jayschwedelson.com/contact

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

Leave a comment and follow the show, it really helps us out!

2025-12-01 12 min Transcript
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