The #1 Difference Between Sales and Branding
In this episode, I discuss the difference between short-term sales tactics and long-term branding strategy. I share the marketing move I'd make immediately if I bought the New York Jets and answer a question about what motivates me to stick with projects like Wine Library without immediate growth. I also talk about the things I can control as an entrepreneur versus the things I can't and give my take on whether 24/7 community management is a worthwhile investment.
You'll learn about:
- The first thing I’d do if I bought the New York Jets
- My holistic purpose and professional vision
- Why I don't get crippled by the performance of one project
- How to ignore government interference and external factors
- The value of one-on-one marketing and community management
More description
In this episode, I discuss the difference between short-term sales tactics and long-term branding strategy. I share the marketing move I'd make immediately if I bought the New York Jets and answer a question about what motivates me to stick with projects like Wine Library without immediate growth. I also talk about the things I can control as an entrepreneur versus the things I can't and give my take on whether 24/7 community management is a worthwhile investment.
You'll learn about:
- The first thing I’d do if I bought the New York Jets
- My holistic purpose and professional vision
- Why I don't get crippled by the performance of one project
- How to ignore government interference and external factors
- The value of one-on-one marketing and community management
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