When Should You Give Up On A Lead | Ep. #796

Marketing School - Digital Marketing and Online Marketing Tips

In episode #796, Eric and Neil discuss when, if ever, you should give up on a lead. Tune in to hear how you should proceed with sales.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: When Should You Give Up On A Lead
  • [00:35] Once people opt-in, Neil “sells them” right away.
  • [01:20] Neil’s Sales Team will reach out a couple of times, schedule a call, see if they are qualified, pitch the customer, and then try to close.
  • [01:50] If a lead reaches out, get them within the hours, but ideally within 5 minutes.
  • [02:02] Once you get on a call, follow up within three business days if you don’t close over the phone.
  • [02:22] Stagger your communication, so you don’t badger people.
  • [02:38] Texting works and people tend to respond better to that.
  • [03:14] Most sales teams have found that if you call within the first five minutes, you will double your revenue.
  • [03:55] Acceptance rate from webinars are 100%.
  • [04:20] Don’t give up on a qualified lead until they tell you to beat it.
  • [05:05] If you want to call within one minute, get autodialers.
  • [05:27] That’s it for today!
  • [05:30] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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2018-10-05 9 min

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