How Google broke the internet

The Gray Area with Sean Illing

The internet is changing. For years our primary gateway to the internet has been search engines: we ask a question, a list of websites pops up, and we choose which ones to click on. But we are rapidly headed towards a different model, one in which AI-generated answers to our questions are our primary gateway to the internet. How we got here starts with Google.

In today’s episode, guest host Miles Bryan interviews journalist Ryan Broderick to discuss “Google zero,” a point in time when Google stops pointing us towards a list of search results and instead only produces AI-generated answers. Miles and Ryan discuss the evolution of the internet, how search engine optimization changed content production, why AI may fundamentally change how we find information, and what the future of search might look like.

Host: Miles Bryan, Vox Senior Producer and Reporter

Guest: Ryan Broderick, Editor-in-Chief of Garbage Day

We would love to hear from you. To tell us what you thought of this episode, email us at thegrayarea@vox.com or leave us a voicemail at 1-800-214-5749. Your comments and questions help us make a better show.

And you can watch new episodes of The Gray Area on YouTube.

Listen to The Gray Area ad-free by becoming a Vox Member: vox.com/members

Learn more about your ad choices. Visit podcastchoices.com/adchoices

More description

The internet is changing. For years our primary gateway to the internet has been search engines: we ask a question, a list of websites pops up, and we choose which ones to click on. But we are rapidly headed towards a different model, one in which AI-generated answers to our questions are our primary gateway to the internet. How we got here starts with Google.

In today’s episode, guest host Miles Bryan interviews journalist Ryan Broderick to discuss “Google zero,” a point in time when Google stops pointing us towards a list of search results and instead only produces AI-generated answers. Miles and Ryan discuss the evolution of the internet, how search engine optimization changed content production, why AI may fundamentally change how we find information, and what the future of search might look like.

Host: Miles Bryan, Vox Senior Producer and Reporter

Guest: Ryan Broderick, Editor-in-Chief of Garbage Day

We would love to hear from you. To tell us what you thought of this episode, email us at thegrayarea@vox.com or leave us a voicemail at 1-800-214-5749. Your comments and questions help us make a better show.

And you can watch new episodes of The Gray Area on YouTube.

Listen to The Gray Area ad-free by becoming a Vox Member: vox.com/members

Learn more about your ad choices. Visit podcastchoices.com/adchoices

2026-07-31 41 min
Listen elsewhere

Available Results

Generated results are saved to your library for reuse and search.

No generated results are available for this episode yet.

Transcript

No transcript is available for this episode yet.
Sign in to generate a transcript for review.
Sign in

Chapters

No chapters available.