Gatorade Sweats the Competition | Be Like Mike | 2
It’s the early 1970s, and Gatorade isn’t just the leader in sports hydration — it is sports hydration. No other competing brand comes close. But that dominance won’t last forever. Soon, Gatorade must fend off challenges from soft-drink giants Coke and Pepsi. Will enlisting the world’s greatest athlete and spokesperson keep them ahead of the game?
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It’s the early 1970s, and Gatorade isn’t just the leader in sports hydration — it is sports hydration. No other competing brand comes close. But that dominance won’t last forever. Soon, Gatorade must fend off challenges from soft-drink giants Coke and Pepsi. Will enlisting the world’s greatest athlete and spokesperson keep them ahead of the game?
Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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