Geek Warning Bonus ep: Colnago is sharpening its focus, and it’s probably not thinking of you
Colnago recently debuted its latest C68 model – the C68 Gravel – and while it seems like a pretty nice gravel bike in its own right, what’s more interesting is understanding more about what that new bike means for Colnago’s strategy in general moving forward, particularly since being bought by a UAE-based investment group in 2020. In this members-only episode, James sits down with Colnago CEO Nicola Rosin and Colnago’s head of marketing, Manolo Bertocchi, to get the scoop on how things have been going there (shockingly well), where Colnago wants to be (“the most desirable”), and who the brand sees as its customer base in the years ahead (hint: probably not you).
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Colnago recently debuted its latest C68 model – the C68 Gravel – and while it seems like a pretty nice gravel bike in its own right, what’s more interesting is understanding more about what that new bike means for Colnago’s strategy in general moving forward, particularly since being bought by a UAE-based investment group in 2020. In this members-only episode, James sits down with Colnago CEO Nicola Rosin and Colnago’s head of marketing, Manolo Bertocchi, to get the scoop on how things have been going there (shockingly well), where Colnago wants to be (“the most desirable”), and who the brand sees as its customer base in the years ahead (hint: probably not you).
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