#34 - Hooking relevance with personalization in competitive prospecting (Becc Holland, CEO & Founder @ Flip the Script)
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Four Actionable Takeaways:
- Your first email should have 4 lines: Premise, Hook, CTA, Push/Pull - that's it
- 16 multi-channel touches over 30 days for a successful sequence
- Keep your second email simple with: "Any thoughts?" + a little personalization
- Ask why they chose the competitor and how they have helped to achieve business goals
Becc’s Path to President’s Club:
- CEO & Founder @ Flip the Script
- Former sales leader at Chorus AND Gong
RESOURCES DISCUSSED
More description
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0
Four Actionable Takeaways:
- Your first email should have 4 lines: Premise, Hook, CTA, Push/Pull - that's it
- 16 multi-channel touches over 30 days for a successful sequence
- Keep your second email simple with: "Any thoughts?" + a little personalization
- Ask why they chose the competitor and how they have helped to achieve business goals
Becc’s Path to President’s Club:
- CEO & Founder @ Flip the Script
- Former sales leader at Chorus AND Gong
RESOURCES DISCUSSED
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