#285 - Using Your Comp Plan to Guide Deal Negotiation (Jacob Karp, Rubrik)

FOUR ACTIONABLE TAKEAWAYS

Break into prospects when they are speaking at conferences. If you see somebody from the really-tough-to-break-into account speaking at a conference, go to their talk and sit in that talk. At the end, introduce yourself to the speaker and make a point of connection with them.
Avoid name-dropping obscure customers. When you are prospecting into more sensitive industries, don't name-drop non-publicly referenceable customers.
Your goal is to get into the talk-to folder. You want to be in that folder so that they know who to contact when something bad happens.
Think creatively with your outreach. We are not just limited to emails and phone calls and DMs. Be present where they're coming together.

PATH TO PRESIDENT’S CLUB

RESOURCES DISCUSSED

More description

FOUR ACTIONABLE TAKEAWAYS

Break into prospects when they are speaking at conferences. If you see somebody from the really-tough-to-break-into account speaking at a conference, go to their talk and sit in that talk. At the end, introduce yourself to the speaker and make a point of connection with them.
Avoid name-dropping obscure customers. When you are prospecting into more sensitive industries, don't name-drop non-publicly referenceable customers.
Your goal is to get into the talk-to folder. You want to be in that folder so that they know who to contact when something bad happens.
Think creatively with your outreach. We are not just limited to emails and phone calls and DMs. Be present where they're coming together.

PATH TO PRESIDENT’S CLUB

RESOURCES DISCUSSED

2024-04-16 33 min

Listen elsewhere

Audio File

Available Results

Generated results are saved to your library for reuse and search.

No generated results are available for this episode yet.

No transcript is available for this episode yet.

No chapters available.