100 Objects #9: Missing Children Milk Carton
In 1982, a twelve-year-old paperboy, Johnny Gosch, vanished from a quiet Iowa street and sparked an unlikely campaign: the faces of missing children printed on milk cartons by the billions. Roman Mars and Annie Brown trace how a regional dairy campaign exploded into a national symbol — and how the “stranger danger” fears it stoked shaped American misconceptions about child safety that still echo today.
A History of the United States in 100 Objects is a production of 99% Invisible and BBC Studios.
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In 1982, a twelve-year-old paperboy, Johnny Gosch, vanished from a quiet Iowa street and sparked an unlikely campaign: the faces of missing children printed on milk cartons by the billions. Roman Mars and Annie Brown trace how a regional dairy campaign exploded into a national symbol — and how the “stranger danger” fears it stoked shaped American misconceptions about child safety that still echo today.
A History of the United States in 100 Objects is a production of 99% Invisible and BBC Studios.
Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.
Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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