“Like Watching Game Tape”: Exposing How Deals Slip on the Floor—And How to Fix It | Jake Cronin, CEO and Founder of Siro

Today I’m joined by Jake Cronin, CEO and Founder of Siro. The untapped profit potential hiding in F&I, winning strategies to secure consent to record customers, using data to diagnose dealership challenges—and more.

This episode is brought to you by:

1. BizzyCar – CDG’s Recall Tracker powered by BizzyCar monitors 70M+ vehicles with open recalls, packed with insights: timelines, fix status, campaign numbers—everything you need to bring lost customers back. Transform your recall management today @ https://cdgrecalls.com/

2. Lotlinx - Get the best possible market advantage on every vehicle transaction. Optimize operations and boost profits using artificial intelligence (AI) and machine learning. Learn more @ https://lotlinx.com

3. Siro - Siro helps dealers unlock the full value of every sales conversation. By combining AI with in-person sales tech, Siro captures, analyzes, and activates showroom interactions so managers and reps can make smarter decisions, faster. Learn more at https://www.siro.ai/

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Topics:

00:22 How will Series B funding help?

01:29 What inspired Jake's sales journey?

04:14 Cero: Google Analytics for showrooms?

06:23 Implementing Cero in dealerships how?

13:35 Overcoming sales team skepticism?

18:39 Fixing fixed ops problems?

19:52 Data insights boost sales how?

21:26 Quantifying Cero's ROI?

35:18 Future of in-person recording?

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