#611: Optimizing e-commerce content with Ashlyn Fulton, D'Addario

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Is your e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be the key to unlocking both customer engagement and business growth.

I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world’s leading brands and hearing all about Optimizely’s platform and how it enables 1:1 personalization, streamlined content operations, and incorporates the latest generative AI features.

Today we’re diving into the role of strong content creation and optimization in e-commerce with Ashlyn Fulton, Senior Digital Content Manager at D’Addario & Company, which operates in over 130 countries and has over 5,000 SKUs available online.

We’ll discuss the unique challenges of content for both D2C and B2B e-commerce, the impact of generative AI, and how platforms like Optimizely are shaping the future of e-commerce content management.

RESOURCES

D'Addario & Company website: https://daddario.com

Optimizely website: https://www.optimizely.com


Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio


Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration


Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price.


Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom


Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show


Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com


The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow


The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Hosted on Acast. See acast.com/privacy for more information.

More description

Is your e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be the key to unlocking both customer engagement and business growth.

I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world’s leading brands and hearing all about Optimizely’s platform and how it enables 1:1 personalization, streamlined content operations, and incorporates the latest generative AI features.

Today we’re diving into the role of strong content creation and optimization in e-commerce with Ashlyn Fulton, Senior Digital Content Manager at D’Addario & Company, which operates in over 130 countries and has over 5,000 SKUs available online.

We’ll discuss the unique challenges of content for both D2C and B2B e-commerce, the impact of generative AI, and how platforms like Optimizely are shaping the future of e-commerce content management.

RESOURCES

D'Addario & Company website: https://daddario.com

Optimizely website: https://www.optimizely.com


Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio


Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration


Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price.


Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom


Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show


Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com


The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow


The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Hosted on Acast. See acast.com/privacy for more information.

2024-12-06 13 min
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