#56 - Selling to a smaller book of business with highly personalized outreach (Vin Matano, AE @ Demandbase)
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Four Actionable Takeaways:
* Remove all templates when reaching out to your AE Top 30 and AE Top 5.
* Look in your CRM for a prospect’s historical interactions, copy exact language for new outreach.
* Recycle your highly personalized email with a new subject line if it didn’t get opened.
* Switch your outreach frequently to increase the chances of breaking through.
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Vin’s Path to President’s Club:
* Mid-Market AE at Demandbase
* President’s Club FY20
* SDR of the Year (Demandbase)
* BEAST Award: The Best in Sales Development (Tenbound) - Responsible for sourcing over $6M in closed deals in 2019. Averaged 144% of New Business Opportunities each month.
RESOURCES DISCUSSED
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Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0
Four Actionable Takeaways:
* Remove all templates when reaching out to your AE Top 30 and AE Top 5.
* Look in your CRM for a prospect’s historical interactions, copy exact language for new outreach.
* Recycle your highly personalized email with a new subject line if it didn’t get opened.
* Switch your outreach frequently to increase the chances of breaking through.
======================
Vin’s Path to President’s Club:
* Mid-Market AE at Demandbase
* President’s Club FY20
* SDR of the Year (Demandbase)
* BEAST Award: The Best in Sales Development (Tenbound) - Responsible for sourcing over $6M in closed deals in 2019. Averaged 144% of New Business Opportunities each month.
RESOURCES DISCUSSED
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