#361 - Tactical Steps to Speed Up Your Sales Cycle (Brian Lochner, Terminus)

30 Minutes to President's Club | No-Nonsense Sales

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FOUR ACTIONABLE TAKEAWAYS

  1. Mixtape Demo: Instead of sending a full 60-minute demo recording, send short, highlight snippets that prospects can easily share and digest.
  2. Clarify Vague Terms: When prospects use broad terms like "ABM," ask them to define what it means in their context to get more specific insights.
  3. Match Test Demo: Customize demos by using the prospect’s own data to show how your product works with their top accounts, making the experience more relevant.
  4. Real-World Business Case: Use the results from the match test to build a realistic business case, avoiding inflated ROI figures and focusing on actual outcomes.


PATH TO PRESIDENT’S CLUB

  • Enterprise Account Executive @ Terminus
  • Account Executive, Mid-Market @ Yext
  • Senior AE, Partner @ Yext
  • Business Development Account Manager @ Worldwide Express


RESOURCES DISCUSSED

More description

Get our free Account Research toolkit


FOUR ACTIONABLE TAKEAWAYS

  1. Mixtape Demo: Instead of sending a full 60-minute demo recording, send short, highlight snippets that prospects can easily share and digest.
  2. Clarify Vague Terms: When prospects use broad terms like "ABM," ask them to define what it means in their context to get more specific insights.
  3. Match Test Demo: Customize demos by using the prospect’s own data to show how your product works with their top accounts, making the experience more relevant.
  4. Real-World Business Case: Use the results from the match test to build a realistic business case, avoiding inflated ROI figures and focusing on actual outcomes.


PATH TO PRESIDENT’S CLUB

  • Enterprise Account Executive @ Terminus
  • Account Executive, Mid-Market @ Yext
  • Senior AE, Partner @ Yext
  • Business Development Account Manager @ Worldwide Express


RESOURCES DISCUSSED

2024-09-24 35 min
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