Why ADHD Makes You Start Too Many Projects (with Katy Weber)

The ADHD Skills Lab

Presented by Understood.org

You keep starting new things and abandoning the ones that were working.

Katy Weber is the go-to voice behind the Woman and ADHD podcast, reaching millions of listeners and building a multi-stream business from lived experience. Her approach to growth is grounded in what actually works with ADHD, not what sounds good on paper.

She explains why ADHD pulls you toward new ideas, how pivoting too early kills momentum, and what changed when she stopped rebuilding from scratch. The conversation also covers how she used her podcast as the foundation for everything else.

You will leave with a more stable way to grow without constantly resetting your progress.

What We Cover

  • Why ADHD brains pivot too early and lose momentum
  • The hidden cost of constantly starting over
  • How to build around one stable “core” system
  • What changed when she stopped chasing new ideas
  • Why expansion works better than reinvention

If you're enjoying ADHD Skills Lab, you may also enjoy Understood.org’s new podcast, Sorry, I Missed This.

Listen here: https://lnk.to/sorryimissedthisPS!theadhdskillslab

Connect with Katy Weber:

About ADHD founders for ADHD founders.

Interesting in working together? You can click here to receive a free bottleneck audio session and learn more about what we do. https://www.unconventionalorganisation.com/unstuckaudiosession

Diagnosed with ADHD at the start of her PhD, Skye Waterson spent years researching what actually works and writing about it for thousands of founders. The pattern she kept finding: ADHD business owners don't have a focus problem, they have an operations problem, because the whole business runs through their own head. Now she and her husband, former programmer Robert Waterson, work as fractional COOs for those founders. They find the bottleneck, hire the fix, and build the system that holds.

Subscribe to our Newsletter - https://unconventionalorganization.substack.com/

Follow us on Instagram - @unconventionalorganisation

Visit our website - https://www.unconventionalorganisation.com/

More description

Presented by Understood.org

You keep starting new things and abandoning the ones that were working.

Katy Weber is the go-to voice behind the Woman and ADHD podcast, reaching millions of listeners and building a multi-stream business from lived experience. Her approach to growth is grounded in what actually works with ADHD, not what sounds good on paper.

She explains why ADHD pulls you toward new ideas, how pivoting too early kills momentum, and what changed when she stopped rebuilding from scratch. The conversation also covers how she used her podcast as the foundation for everything else.

You will leave with a more stable way to grow without constantly resetting your progress.

What We Cover

  • Why ADHD brains pivot too early and lose momentum
  • The hidden cost of constantly starting over
  • How to build around one stable “core” system
  • What changed when she stopped chasing new ideas
  • Why expansion works better than reinvention

If you're enjoying ADHD Skills Lab, you may also enjoy Understood.org’s new podcast, Sorry, I Missed This.

Listen here: https://lnk.to/sorryimissedthisPS!theadhdskillslab

Connect with Katy Weber:

About ADHD founders for ADHD founders.

Interesting in working together? You can click here to receive a free bottleneck audio session and learn more about what we do. https://www.unconventionalorganisation.com/unstuckaudiosession

Diagnosed with ADHD at the start of her PhD, Skye Waterson spent years researching what actually works and writing about it for thousands of founders. The pattern she kept finding: ADHD business owners don't have a focus problem, they have an operations problem, because the whole business runs through their own head. Now she and her husband, former programmer Robert Waterson, work as fractional COOs for those founders. They find the bottleneck, hire the fix, and build the system that holds.

Subscribe to our Newsletter - https://unconventionalorganization.substack.com/

Follow us on Instagram - @unconventionalorganisation

Visit our website - https://www.unconventionalorganisation.com/

2026-04-27 41 min Transcript
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