Beyond Meat's Ethan Brown: How to teach your customer
As the founder and CEO of Beyond Meat, Ethan Brown has spent years navigating misconceptions about plant-based foods. But smart entrepreneurs listen instead of arguing. Only by obsessing over what customers say they want has Brown been able to create a product that succeeds in the marketplace. What Brown has demonstrated, and what every entrepreneur should learn: You must first build trust from customers – making sure they feel heard – before you can educate them about the value of your innovation. Cameos: Chris Paul (professional basketball player).
Read a transcript of this episode at https://mastersofscale.com
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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As the founder and CEO of Beyond Meat, Ethan Brown has spent years navigating misconceptions about plant-based foods. But smart entrepreneurs listen instead of arguing. Only by obsessing over what customers say they want has Brown been able to create a product that succeeds in the marketplace. What Brown has demonstrated, and what every entrepreneur should learn: You must first build trust from customers – making sure they feel heard – before you can educate them about the value of your innovation. Cameos: Chris Paul (professional basketball player).
Read a transcript of this episode at https://mastersofscale.com
Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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