Why Positioning Yourself as a Production Company is Your Biggest Opportunity

The GaryVee Audio Experience

In this episode, we refurbished a keynote I gave back in 2017 in Los Angeles, CA. I break down why the digital environment is the greatest historical opportunity for entrepreneurs since the industrial revolution. I challenge you to stop debating the "minor leagues" and start committing 20 hours to educate yourself on the technologies that will help you 2-3x your business. I also discuss the necessity of being a media company first and why your reputation is shifting entirely to the digital environment.

You’ll learn about:

  • Why Attention is the Number One Currency

  • Documenting the Journey vs. Faking a Lifestyle

  • The "Immigrant Mentality" for Modern Business

  • Why Every Business is Now a Media Company

  • Preparing for the Voice, AR, and AI Revolution


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In this episode, we refurbished a keynote I gave back in 2017 in Los Angeles, CA. I break down why the digital environment is the greatest historical opportunity for entrepreneurs since the industrial revolution. I challenge you to stop debating the "minor leagues" and start committing 20 hours to educate yourself on the technologies that will help you 2-3x your business. I also discuss the necessity of being a media company first and why your reputation is shifting entirely to the digital environment.

You’ll learn about:

  • Why Attention is the Number One Currency

  • Documenting the Journey vs. Faking a Lifestyle

  • The "Immigrant Mentality" for Modern Business

  • Why Every Business is Now a Media Company

  • Preparing for the Voice, AR, and AI Revolution


2026-03-31 65 min
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