Simple Marketing Tips that We Would Give Our Younger Selves | Ep. #519
Marketing School - Digital Marketing and Online Marketing Tips
In episode #519, Eric and Neil give a few tips that they wish they had known when they were first starting out. Tune in to hear important tips that will help you succeed at content marketing.
Time-Stamped Show Notes:
- [00:27] Today’s Topic: Simple Marketing Tips that We Would Give Our Younger Selves
- [00:34] Happy New Year! Welcome to 2018!
- [00:44] Tip #1: Build a brand.
- [01:08] One of the biggest thing Neil learned, is that you must always build your brand. Tactics are not as important as branding.
- [01:37] Whether you like a brand or not, the bigger it is, the more successful it is.
- [01:53] This doesn’t mean you can’t be a micro-influencer. Unity Influence compiles micro-influencers.
- [02:20] The first site Eric created was called “Light Show Videos” and he was obsessed with rankings, but when he tried to sell his site, he only got a $50 offer.
- [02:49] He would look at Black Hat Forums and Wicked Fire to learn all of the tactics that he thought would help him build his site.
- [03:05] To play the long game, you must build a brand.
- [03:33] It’s about long-term reach and flipping it into other opportunities.
- [03:51] Tip #2: It takes time, but you should always play the long game.
- [04:09] When speaking with a mentor, the ex-President of JBL, even he said it takes time to build a brand.
- [05:00] Tip #3: If you are a consumer-based marketer, stick with that. If you are a B2B type of person, stick with that and don’t switch back and forth.
- [05:41] Neil has a loyal following right now, so it would probably serve his audience to build upon his current brand.
- [06:10] Stay within your “circle of understanding” and build upon that.
- [06:35] An episode of “The Profit” covered the story of a Hollywood star who tried to start a brick-and-mortar store. Because it was beyond her skill set, it is not succeeding.
- [07:16] That’s it for today!
- [07:17] For our daily giveaway, go to singlegrain.com/giveaway for a special treat.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Available Results
Generated results are saved to your library for reuse and search.
Choose Template
Pick the result you want. You can review provider and model before generating.
A concise first-pass summary for understanding the episode quickly.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Technologies, AI models, technical methods, capabilities, limitations, and adoption implications.
Repeatable methods, frameworks, mental models, processes, and systems.
A dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.
A dedicated inventory of concrete resources named in the episode.
A concise first-pass summary for understanding the episode quickly.
A detailed readable summary organized by chapter or topic.
A navigable map of subjects, topic flow, and suggested chapters.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Reusable atomic knowledge units extracted from the episode.
A comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
Explicit actions, next steps, habits, recommendations, and things to avoid.
A dedicated inventory of concrete resources named in the episode.
A dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.
A concise first-pass summary for understanding the episode quickly.
A detailed readable summary organized by chapter or topic.
A navigable map of subjects, topic flow, and suggested chapters.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Reusable atomic knowledge units extracted from the episode.
A comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
Scientific findings, mechanisms, studies, hypotheses, and the limits of the evidence discussed.
Technologies, AI models, technical methods, capabilities, limitations, and adoption implications.
Investment theses, assets, catalysts, valuation reasoning, time horizons, and risks.
Chronologies, actors, causes, consequences, turning points, and competing historical interpretations.
Policies, proposals, stakeholders, arguments, implementation constraints, and predicted effects.
Career paths, skills, hiring signals, workplace decisions, transitions, and limitations of the advice.
Behavioral mechanisms, biases, motivation, habits, emotions, interventions, and evidence limitations.
Economic mechanisms, incentives, indicators, market structure, forecasts, and uncertainty.
Leadership principles, team systems, organizational design, culture, feedback, and failure modes.
Audience, positioning, messaging, acquisition, retention, experiments, metrics, and failed approaches.
Teaching methods, learning strategies, practice, feedback, assessment, and effectiveness evidence.
Theses, premises, arguments, objections, values, thought experiments, and unresolved questions.
Communication patterns, conflict, boundaries, expectations, repair methods, and contextual limitations.
Books, papers, authors, courses, and other learning resources mentioned in the episode.
Repeatable methods, frameworks, mental models, processes, and systems.
Explicit actions, next steps, habits, recommendations, and things to avoid.
Memorable statements and important claims with attribution and source context.
A dedicated inventory of concrete resources named in the episode.
A dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.