AI Loves Reddit, but Redditors Aren't So Sure

The Journal.

Recently, Reddit has attracted a lot of attention from brands hoping to use the platform to influence chatbot results. That’s because Reddit, after big deals with AI companies, is often the most-cited website in AI answers. But as the WSJ Leadership Institute’s Katie Deighton reports, moderators on Reddit are pushing back against marketers’ growing interest in the website. Ryan Knutson hosts.  


Further Listening:

- Can Reddit’s IPO Survive Its Own Users?
- ‘To the Moon’
- An Oral History of WallStreetBets 


Sign up for WSJ’s free What’s News newsletter.\

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Recently, Reddit has attracted a lot of attention from brands hoping to use the platform to influence chatbot results. That’s because Reddit, after big deals with AI companies, is often the most-cited website in AI answers. But as the WSJ Leadership Institute’s Katie Deighton reports, moderators on Reddit are pushing back against marketers’ growing interest in the website. Ryan Knutson hosts.  


Further Listening:

- Can Reddit’s IPO Survive Its Own Users?
- ‘To the Moon’
- An Oral History of WallStreetBets 


Sign up for WSJ’s free What’s News newsletter.\

Learn more about your ad choices. Visit megaphone.fm/adchoices

2026-08-31 20 min
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