#81 - Mapping out your demo during the discovery call to drive the ‘aha’ moment (Will Lui, CRO @ Pairsoft)
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Four Actionable Takeaways:
* Tie each feature you demo to the discovery, then an example, then a use case so it really sticks.
* Give examples of how existing customers with similar pain points are using your tool.
* Avoid the deep-cut discovery with outbound prospects, present your thesis and let them react.
* Once you get to power, immediately leverage them into a demo with the entire team for credibility.
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Will’s Path to President’s Club:
* CRO @ Pairsoft
* Former Director of Strategy and Operations @ Adobe Workfront
RESOURCES DISCUSSED
More description
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0
Four Actionable Takeaways:
* Tie each feature you demo to the discovery, then an example, then a use case so it really sticks.
* Give examples of how existing customers with similar pain points are using your tool.
* Avoid the deep-cut discovery with outbound prospects, present your thesis and let them react.
* Once you get to power, immediately leverage them into a demo with the entire team for credibility.
======================
Will’s Path to President’s Club:
* CRO @ Pairsoft
* Former Director of Strategy and Operations @ Adobe Workfront
RESOURCES DISCUSSED
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