David Sutherland on where opportunity exists today
Since opening his first multi-line showroom more than 40 years ago, David Sutherland has had a front-row seat to industry shifts and emerging opportunities. The Dallas-based entrepreneur is a pioneer of the outdoor furniture category, and along with wife Ann, launched performance fabric maker Perennials. The industry veteran shares his take on selling direct to consumers, partnering with Restoration Hardware and the state of the multi-line showroom. This episode is sponsored by Universal Furniture.
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Since opening his first multi-line showroom more than 40 years ago, David Sutherland has had a front-row seat to industry shifts and emerging opportunities. The Dallas-based entrepreneur is a pioneer of the outdoor furniture category, and along with wife Ann, launched performance fabric maker Perennials. The industry veteran shares his take on selling direct to consumers, partnering with Restoration Hardware and the state of the multi-line showroom. This episode is sponsored by Universal Furniture.
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