Sneak Peek: Influencers Aren't Friends
Influencer marketing is a case study in how easy it is to sell things to followers who trust their favorite online personalities. But offering that elusive 'personal recommendation' for EVERYthing has normalized both inauthentic endorsing and impulse shopping. It has normalized the buying and selling of your precious attention, too.
Here's a sneak peak of today's episode for subscribers. Listen to the whole episode by becoming a paid supporter! On Apple Podcasts hit the "Try Free" button or, if you listen elsewhere, sign up via Substack. Thanks for considering!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Influencer marketing is a case study in how easy it is to sell things to followers who trust their favorite online personalities. But offering that elusive 'personal recommendation' for EVERYthing has normalized both inauthentic endorsing and impulse shopping. It has normalized the buying and selling of your precious attention, too.
Here's a sneak peak of today's episode for subscribers. Listen to the whole episode by becoming a paid supporter! On Apple Podcasts hit the "Try Free" button or, if you listen elsewhere, sign up via Substack. Thanks for considering!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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