How Vulnerability and Human Connection Built a 17M Real Estate Business with Justine Derby

Business is often treated as a series of cold transactions, but the real growth happens when you stop hiding behind a professional mask. Justine Derby joined me at the Music City Work Club to discuss how she grew her business from $5 million to $17.5 million by leading with her struggles instead of just her highlights. We dive into why showing up on your bad days is often more impactful than being "perfect" for your audience. Let’s Chat: Moving away from the transactional mindset to build genuine relationships. The strategy of using personalized video messages to make new followers feel seen. How to use social media as a creative outlet rather than just a marketing chore. Why editing your own content can help preserve the raw emotion that connects with people. The full episode is available on all platforms. Be sure to SUBSCRIBE and stick around for more conversations about leadership, business and human connection. 00:00 Going All-In on Vulnerability (Intro) 00:24 Live from Nashville Success Summit: Meet Justine 01:05 Stop the Transaction, Build Relationships 02:05 Social Media, Intention & Real Struggles 03:32 Why Leaders Sharing Hard Stuff Matters 05:08 Personalized Video Messages for New Followers 06:29 The Human Need Behind Great Marketing 07:52 Client Experience and Reviews 09:46 Create Emotion on Camera 10:42 More Stages Ahead & Ditching the Cue Cards