Andrew Thomas: Localization That Drives Growth | Ep 1215
In this episode of The Digital Executive podcast, host Brian Thomas speaks with Andrew Thomas, VP of Marketing at Acclaro, explores how localization has evolved from simple translation into a strategic growth driver. He explains why sustainable growth depends on delivering consistent, high-quality outcomes—not just volume—and how localization directly impacts global revenue. Andrew highlights where AI is transforming the industry through scale and automation, while emphasizing the continued importance of human expertise for cultural nuance, accountability, and accuracy. Looking ahead, he shares how companies must embrace content intelligence and outcome-driven strategies to compete globally in an AI-powered world.
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In this episode of The Digital Executive podcast, host Brian Thomas speaks with Andrew Thomas, VP of Marketing at Acclaro, explores how localization has evolved from simple translation into a strategic growth driver. He explains why sustainable growth depends on delivering consistent, high-quality outcomes—not just volume—and how localization directly impacts global revenue. Andrew highlights where AI is transforming the industry through scale and automation, while emphasizing the continued importance of human expertise for cultural nuance, accountability, and accuracy. Looking ahead, he shares how companies must embrace content intelligence and outcome-driven strategies to compete globally in an AI-powered world.
If you liked what you heard today, please leave us a review - Apple or Spotify.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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