EP. 49- MISTAKE! Biggest Mistake Marketers Make! l Ask Us ANYTHING
In this week's Ask Us Anything episode, Jay tackles a work question about the biggest marketing mistake marketers make and a fun question asking which coffee chain has the best coffee - Starbucks, Dunkin' or McDonald's.
Main Discussion Points:
- The biggest marketing mistake is related to speed - not getting back to leads and customers fast enough (around 24 hours for business, 5 minutes for consumers)
- For business leads, follow up within 24 hours or open and response rates drop 30%+
- For consumers getting discounts and promo codes, send within 5 minutes or usage drops 40%
- Abandoned shopping carts - send email around 6 hours later for best re-engagement
- Jay drinks too much coffee and doesn't want to hear about it
- Dunkin' coffee tastes better but Starbucks pulls you in more
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