Ask Us Anything: Georgia Zikas on staying nimble amid a business slowdown

Trade Tales

Georgia Zikas joins the show to answer a question from a fellow designer whose firm is experiencing a slowdown in new business. Zikas, whose firm has offices in Boston and West Hartford, Connecticut, jumps in with advice on why slower periods provide an opportunity to fine-tune processes, tips for curating a network that produces potential clients and the importance of conducting regular assessments on a firm’s financial health. 


LINKS
Georgia Zikas
Kaitlin Petersen
Business of Home

This episode was sponsored by Four Hands and Crypton

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Georgia Zikas joins the show to answer a question from a fellow designer whose firm is experiencing a slowdown in new business. Zikas, whose firm has offices in Boston and West Hartford, Connecticut, jumps in with advice on why slower periods provide an opportunity to fine-tune processes, tips for curating a network that produces potential clients and the importance of conducting regular assessments on a firm’s financial health. 


LINKS
Georgia Zikas
Kaitlin Petersen
Business of Home

This episode was sponsored by Four Hands and Crypton

2025-10-01 36 min
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