Learn the Real Secret to Ranking on Page 1 (& What Most Marketers Won't Tell You) | Ep. #530
Marketing School - Digital Marketing and Online Marketing Tips
In episode #530, Eric and Neil tell you the real secret about how to raise your Google ranking. Tune in to hear the honest truth that other marketers won’t tell you.
Time-Stamped Show Notes:
- [00:27] Today’s Topic: Learn the Real Secret to Ranking on Page 1 (and What Most Marketers Won't Tell You)
- [00:37] Eric and Neil rank for a number of keywords or terms.
- [01:08] When trying to rank for those terms, they did not create pages specifically for them.
- [01:25] Eric has created hundreds of pages for Single Grain, but the majority do not rank well; it’s a quantity game.
- [01:34] There was no difference between the pages that ranked and those that did not.
- [01:47] Neil and Eric create a massive amount of content, because it’s a hit or miss game.There is no guarantee that the content will be a hit.
- [02:31] For the posts that rank, they have a process that involves Google Search Console.
- [02:56] Step 1: Install Google Search Console.
- [03:08] Step 2: Go to the Search Analytics section.
- [03:17] Step 3: Click on three buttons/check boxes on the top left (“CTR”, “Impressions”, and “Clicks”).
- [03:36] Step 4: Click on the radio button for “Pages”.
- [03:47] You want to see the pages that have a high impression count, but a low click-through rate.
- [04:17] Low click-through rates are the low-hanging fruit you want to optimize.
- [04:26] By changing the titles of these, it can help you change your click-through rate.
- [04:50] So, create a lot of content, see what performs the best in Google Search Console, go in and fine-tune your content (make it super detailed and try to maximize the traffic you can get from them.
- [05:15] No one knows why some pages rank and others don’t. That’s the big secret!
- [05:33] If you want the most traffic, you need to focus on quantity.
- [05:42] Write at least one article per day and don’t overlap your topics.
- [06:02] They built ClickFlow to help you manage the Google Search Console process.
- [06:26] Focus on creating quality content in mass quantities; over time, Google will start to see your site as an authority, which will cause your domain authority rise, and whenever you write new content, it becomes easier to rank.
- [07:10] Make sure you go after keywords that monetize.
- [07:27] That’s it for today!
- [07:29] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Available Results
Generated results are saved to your library for reuse and search.
Choose Template
Pick the result you want. You can review provider and model before generating.
A concise first-pass summary for understanding the episode quickly.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Technologies, AI models, technical methods, capabilities, limitations, and adoption implications.
Repeatable methods, frameworks, mental models, processes, and systems.
A dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.
A dedicated inventory of concrete resources named in the episode.
A concise first-pass summary for understanding the episode quickly.
A detailed readable summary organized by chapter or topic.
A navigable map of subjects, topic flow, and suggested chapters.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Reusable atomic knowledge units extracted from the episode.
A comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
Explicit actions, next steps, habits, recommendations, and things to avoid.
A dedicated inventory of concrete resources named in the episode.
A dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.
A concise first-pass summary for understanding the episode quickly.
A detailed readable summary organized by chapter or topic.
A navigable map of subjects, topic flow, and suggested chapters.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Reusable atomic knowledge units extracted from the episode.
A comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
Scientific findings, mechanisms, studies, hypotheses, and the limits of the evidence discussed.
Technologies, AI models, technical methods, capabilities, limitations, and adoption implications.
Investment theses, assets, catalysts, valuation reasoning, time horizons, and risks.
Chronologies, actors, causes, consequences, turning points, and competing historical interpretations.
Policies, proposals, stakeholders, arguments, implementation constraints, and predicted effects.
Career paths, skills, hiring signals, workplace decisions, transitions, and limitations of the advice.
Behavioral mechanisms, biases, motivation, habits, emotions, interventions, and evidence limitations.
Economic mechanisms, incentives, indicators, market structure, forecasts, and uncertainty.
Leadership principles, team systems, organizational design, culture, feedback, and failure modes.
Audience, positioning, messaging, acquisition, retention, experiments, metrics, and failed approaches.
Teaching methods, learning strategies, practice, feedback, assessment, and effectiveness evidence.
Theses, premises, arguments, objections, values, thought experiments, and unresolved questions.
Communication patterns, conflict, boundaries, expectations, repair methods, and contextual limitations.
Books, papers, authors, courses, and other learning resources mentioned in the episode.
Repeatable methods, frameworks, mental models, processes, and systems.
Explicit actions, next steps, habits, recommendations, and things to avoid.
Memorable statements and important claims with attribution and source context.
A dedicated inventory of concrete resources named in the episode.
A dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.