What’s Up THIS WEEK: Micro Events WIN Summer 🧃+ TikTok Trends GONE WRONG 😱 | Ep. 343
In this episode of Do This, Not That, host Jay Schwedelson dives into the rising popularity of 15-minute micro events for marketers, the early arrival of holiday campaigns, OpenAI's new hardware ambitions, and the best and worst TikTok trends making waves this week.
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Best Moments:
(00:31) Micro events in the summer is where it is at
(01:20) 15-minute micro events have a 60% higher show up rate
(02:03) LinkedIn desktop max video upload is 15 minutes
(03:08) Instagram Live drop-off after 15 minutes is 70%
(04:23) Holiday campaigns are launching now in June
(05:11) OpenAI teams up with Apple’s former hardware design legend
(06:41) AI pin device expected within 24 months
(07:41) Jennifer Aniston producing 9 to 5 reboot, Dolly Parton won’t star but approves the script
(08:30) Students lighting Chromebooks on fire for TikTok trend
(09:13) Sprite launches “Sprite + Tea” based on viral social trend
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Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
More description
In this episode of Do This, Not That, host Jay Schwedelson dives into the rising popularity of 15-minute micro events for marketers, the early arrival of holiday campaigns, OpenAI's new hardware ambitions, and the best and worst TikTok trends making waves this week.
=================================================
Best Moments:
(00:31) Micro events in the summer is where it is at
(01:20) 15-minute micro events have a 60% higher show up rate
(02:03) LinkedIn desktop max video upload is 15 minutes
(03:08) Instagram Live drop-off after 15 minutes is 70%
(04:23) Holiday campaigns are launching now in June
(05:11) OpenAI teams up with Apple’s former hardware design legend
(06:41) AI pin device expected within 24 months
(07:41) Jennifer Aniston producing 9 to 5 reboot, Dolly Parton won’t star but approves the script
(08:30) Students lighting Chromebooks on fire for TikTok trend
(09:13) Sprite launches “Sprite + Tea” based on viral social trend
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
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