How a Crisis Almost Derailed the Original iPhone
The year is 2005, the company is Apple. The iPod is a smash hit, but then-CEO Steve Jobs decides it's time to cannibalize the company's star product with a gamble: a smartphone. A decade after those phones reached the hands of the first consumers and changed the history of computing, Bloomberg Technology's Mark Gurman goes deep behind the scenes with the people who raced to get that original iPhone ready. On the eve of the product's unveiling, a crisis almost derailed the entire project. Mark and Brad also discuss the various features that people can expect from the iPhone 8, which Apple's set to announce next month.
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The year is 2005, the company is Apple. The iPod is a smash hit, but then-CEO Steve Jobs decides it's time to cannibalize the company's star product with a gamble: a smartphone. A decade after those phones reached the hands of the first consumers and changed the history of computing, Bloomberg Technology's Mark Gurman goes deep behind the scenes with the people who raced to get that original iPhone ready. On the eve of the product's unveiling, a crisis almost derailed the entire project. Mark and Brad also discuss the various features that people can expect from the iPhone 8, which Apple's set to announce next month.
See omnystudio.com/listener for privacy information.
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