#91 - Telling crispy customer stories and using unexpected honesty (Nick Casale, Director of Sales @ Sendoso)
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0
FOUR ACTIONABLE TAKEAWAYS
- Set the ground rules for your prospect’s competitive evaluation (sell the model)
- Lean on your winning zones & the prospect’s priorities, then identify where competitors fall short.
- Gain traction against incumbents by explaining why market leaders are playing the game wrong.
- Tell relatable, crispy customer stories by painting the specific people and their journeys.
PATH TO PRESIDENT’S CLUB
- Director of Sales @ Sendoso
- First Sendoso Sales hire and employee #3
- Former SDR & AE @ Talkdesk
RESOURCES DISCUSSED
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Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0
FOUR ACTIONABLE TAKEAWAYS
- Set the ground rules for your prospect’s competitive evaluation (sell the model)
- Lean on your winning zones & the prospect’s priorities, then identify where competitors fall short.
- Gain traction against incumbents by explaining why market leaders are playing the game wrong.
- Tell relatable, crispy customer stories by painting the specific people and their journeys.
PATH TO PRESIDENT’S CLUB
- Director of Sales @ Sendoso
- First Sendoso Sales hire and employee #3
- Former SDR & AE @ Talkdesk
RESOURCES DISCUSSED
2022-01-12
33 min
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