Here's Why The Motorcycle Industry's Shows Are Dying Out
Motorcycle shows have been a staple of the cold-weather months for generations. Most of the old-school, new-product, OEM-supported shows have gone the way of non-ABS equipped new motorcycles—they're nowhere to be found. In the US, the slick show circuit disappeared in favor of custom and lifestyle events, like Born Free or The One Show. Or become industry-only shindigs, like AIM expo. But in the UK and in Canada, traditional shows have maintained a death-like-grip on an ever-shrinking clientele. ADVRider.com managing editor Zac Kurylyk pops in this week for a discussion with Neil Graham about what it looks like to view an event hanging by a thread. Or is that a noose?
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Motorcycle shows have been a staple of the cold-weather months for generations. Most of the old-school, new-product, OEM-supported shows have gone the way of non-ABS equipped new motorcycles—they're nowhere to be found. In the US, the slick show circuit disappeared in favor of custom and lifestyle events, like Born Free or The One Show. Or become industry-only shindigs, like AIM expo. But in the UK and in Canada, traditional shows have maintained a death-like-grip on an ever-shrinking clientele. ADVRider.com managing editor Zac Kurylyk pops in this week for a discussion with Neil Graham about what it looks like to view an event hanging by a thread. Or is that a noose?
Learn more about your ad choices. Visit megaphone.fm/adchoices
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