SPECIAL SERIES ==> One Word, More Conversions 😳 <== | BATHROOM Break #91 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson

That “big win” moment is supposed to feel chill, right? Instead, the vibe here is more like: congrats, now the pressure triples. Between Jay Schwedelson admitting he’s somehow more anxious after selling subjectline.com and Daniel Murray dropping a ridiculously simple conversion lever most marketers ignore, this one lands as equal parts real talk and immediately usable.

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

Best Moments:

(01:16) Selling a business sounds relaxing until Jay admits it cranked his anxiety up 10x

(03:13) The uncomfortable reason Jay sometimes turns down small-budget clients, even when they believe in you

(04:48) The easiest conversion lift you can test is not the offer, it’s the name of the offer

(06:37) The “one modifier word” title test that can change conversions fast

(08:12) Why tiny A/B tweaks teach you more than totally different versions

(09:15) Jay starts meditating every morning, and Daniel calls him out for the sun-staring habit

Partner with Jay: https://www.jayschwedelson.com/contact

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

Leave a comment and follow the show, it really helps us out!

More description

That “big win” moment is supposed to feel chill, right? Instead, the vibe here is more like: congrats, now the pressure triples. Between Jay Schwedelson admitting he’s somehow more anxious after selling subjectline.com and Daniel Murray dropping a ridiculously simple conversion lever most marketers ignore, this one lands as equal parts real talk and immediately usable.

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

Best Moments:

(01:16) Selling a business sounds relaxing until Jay admits it cranked his anxiety up 10x

(03:13) The uncomfortable reason Jay sometimes turns down small-budget clients, even when they believe in you

(04:48) The easiest conversion lift you can test is not the offer, it’s the name of the offer

(06:37) The “one modifier word” title test that can change conversions fast

(08:12) Why tiny A/B tweaks teach you more than totally different versions

(09:15) Jay starts meditating every morning, and Daniel calls him out for the sun-staring habit

Partner with Jay: https://www.jayschwedelson.com/contact

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

Leave a comment and follow the show, it really helps us out!

2026-01-19 12 min Transcript
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