Should America Be Run by … Trader Joe’s? (Update)
The quirky little grocery chain with California roots and German ownership has a lot to teach all of us about choice architecture, efficiency, frugality, collaboration, and team spirit.
- SOURCES:
- Kirk DesErmia, facilities manager in Seward, Alaska.
- Mark Gardiner, journalist and author.
- Sheena Iyengar, professor of business at Columbia Business School.
- Michael Roberto, professor of management at Bryant University.
- RESOURCES:
- “Trader Joe’s,” David Ager and Michael Roberto (Harvard Business School Case, 2014).
- “What Brands Are Actually Behind Trader Joe’s Snacks?,” Vince Dixon (Eater, 2017).
- Build a Brand Like Trader Joe’s by Mark Gardiner (2012).
- “When Choice is Demotivating: Can One Desire Too Much of a Good Thing?,” Sheena Iyengar and Mark Lepper (Journal of Personality and Social Psychology, 2000).
- Unlocking Creativity, by Michael Roberto (2019).
- EXTRAS:
- “How Can This Possibly Be True?,” by Freakonomics Radio (2016).
- “How to Save $1 Billion Without Even Trying,” by Freakonomics Radio (2016).
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
More description
The quirky little grocery chain with California roots and German ownership has a lot to teach all of us about choice architecture, efficiency, frugality, collaboration, and team spirit.
- SOURCES:
- Kirk DesErmia, facilities manager in Seward, Alaska.
- Mark Gardiner, journalist and author.
- Sheena Iyengar, professor of business at Columbia Business School.
- Michael Roberto, professor of management at Bryant University.
- RESOURCES:
- “Trader Joe’s,” David Ager and Michael Roberto (Harvard Business School Case, 2014).
- “What Brands Are Actually Behind Trader Joe’s Snacks?,” Vince Dixon (Eater, 2017).
- Build a Brand Like Trader Joe’s by Mark Gardiner (2012).
- “When Choice is Demotivating: Can One Desire Too Much of a Good Thing?,” Sheena Iyengar and Mark Lepper (Journal of Personality and Social Psychology, 2000).
- Unlocking Creativity, by Michael Roberto (2019).
- EXTRAS:
- “How Can This Possibly Be True?,” by Freakonomics Radio (2016).
- “How to Save $1 Billion Without Even Trying,” by Freakonomics Radio (2016).
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
2025-03-21
48 min
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