Activision Blizzard: What Microsoft Got for $69 Billion
Last year, Microsoft closed its takeover of Activision Blizzard, the maker of Warcraft, Call of Duty, and Candy Crush. In the months that followed, interest rates rose, expectations changed, and Microsoft Gaming eliminated 8% of its workforce.
Jason Schreier is the author of Play Nice: The Rise, Fall, and Future of Blizzard Entertainment and a reporter at Bloomberg. Schreier joined Ricky Mulvey for a conversation about:
- The magic that made Blizzard Entertainment.
- The state of the video game industry.
- Why Grand Theft Auto VI is taking so long to develop.
Companies discussed: MSFT, TTWO, OTC: NTDOY
Host: Ricky Mulvey
Guest: Jason Schreier
Producer: Mary Long
Engineer: Desireé Jones
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