The Willy Wonka factory of product testing

Outside/In

Producer Felix Poon goes on a field trip to the headquarters of Consumer Reports, where they test snow blowers on wet sawdust, drop bicycle helmets on anvils, and cover space heaters in towels to see how long it takes them to catch fire. 

How do they come up with this stuff? And, in a world of rampant consumerism, can Consumer Reports really be a force for good?

Featuring Barrie Rosen, Paul Hope, Chris Regan, Scott Collum, Matt Schimmenti, Indu Sunkara, Paolo Fu, Sana Mujahid, Joan Muratore, and Phil Radford.

Produced by Felix Poon. For full credits and transcript, visit outsideinradio.org.


SUPPORT

Outside/In is made possible with listener support. Click here to join our Patreon and get ad-free episodes of the podcast. 

Follow Outside/In on Instagram, TikTok, or join our private discussion group on Facebook.

ADDITIONAL MATERIALS

In Consumer Reports’ very first issue were investigations into the difference between Grade A versus Grade B milk (there was none) and the practice of “slack-fill,” when cereal companies put more air than cereal in their cereal boxes.

Learn more about some of the topics referenced throughout the episode:

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description

Producer Felix Poon goes on a field trip to the headquarters of Consumer Reports, where they test snow blowers on wet sawdust, drop bicycle helmets on anvils, and cover space heaters in towels to see how long it takes them to catch fire. 

How do they come up with this stuff? And, in a world of rampant consumerism, can Consumer Reports really be a force for good?

Featuring Barrie Rosen, Paul Hope, Chris Regan, Scott Collum, Matt Schimmenti, Indu Sunkara, Paolo Fu, Sana Mujahid, Joan Muratore, and Phil Radford.

Produced by Felix Poon. For full credits and transcript, visit outsideinradio.org.


SUPPORT

Outside/In is made possible with listener support. Click here to join our Patreon and get ad-free episodes of the podcast. 

Follow Outside/In on Instagram, TikTok, or join our private discussion group on Facebook.

ADDITIONAL MATERIALS

In Consumer Reports’ very first issue were investigations into the difference between Grade A versus Grade B milk (there was none) and the practice of “slack-fill,” when cereal companies put more air than cereal in their cereal boxes.

Learn more about some of the topics referenced throughout the episode:

Learn more about your ad choices. Visit megaphone.fm/adchoices

2026-08-05 32 min
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