#69 - Poking the Bear to create more conversations (Josh Braun, Founder @ Josh Braun Sales Training)
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Four Actionable Takeaways:
* Figure out the cost of inaction when a prospect says “this isn’t a priority right now”.
* Sell from the buyer’s perspective w/ Poke the Bear to gain interest before you talk about your product.
* Mirror the “not interested” to figure out the real objection (relevance, comiss. breath, bad time).
* A/B test cold call opens (Poke the Bear/New Content) to figure out what works best for you.
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Josh’s Path to President’s Club:
* Founder, Josh Braun Sales Training
* Former Head of Sales @ Basecamp
* Former VP of Inside Sales @ Jellyvision
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