MBA1707 The Truth About Viral Marketing + Free Ride Friday
“Viral”: as a buzzword, it’s past its prime.
As a marketing concept, it just needs a little fine-tuning.
Today, we discuss how simply “getting your brand out there” and hoping some influencer spotlights it is a flawed strategy. Real, sustainable brand awareness is built more gradually, and on firmer footing.
It’s not that you can’t have a “viral” moment. It’s just that you want the hype to last longer than a moment.
Tune in, and hear about realistic strategies to create genuine, reproducible buzz around your product or service. With the right product, and the right product/market fit, the good word can really spread itself. Click Play!
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A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
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