651. The Art of Sustainable Fundraising + Building Resilient Nonprofits - Christina Martin Kenny

We Are For Good Podcast - The Podcast for Nonprofits

Meet Christina Martin Kenny 🤝, founder of Guava Tree Strategies. In this episode, Christina shines a light on sustainable fundraising and why keeping passionate staff is so important in nonprofits. She shares her inspiring journey into social impact, blending personal stories with her professional experience.

Christina busts common fundraising myths like the pressure to bring in money instantly and instead champions building genuine, lasting relationships with donors. She also opens up about fundraiser burnout and the weight of unrealistic expectations, reminding us to honor the people behind the work ✨

Tune in for a heartfelt reminder that philanthropy is about people and the love we pour into our causes. 

Episode Highlights: 

  • Christina's Journey into Social Impact (02:29)
  • Understanding Sustainable Fundraising (09:14)
  • Tactical Steps for Fundraising Success (18:46)
  • The Importance of Retention in Fundraising (18:46)
  • Supporting Fundraisers for Long-Term Success (28:14)
  • Avoiding Burnout During Year-End Fundraising (38:16)
  • Misconceptions About Fundraising Goals (40:20)
  • Christina’s One Good Thing (42:22)

Episode Shownotes: www.wearforgood.com/episode/651


Make the most of Monthly Giving Awareness Week 💛

During Monthly Giving Awareness Week (May 11-16), Givebutter is giving back. For every new monthly donor who gives $5 or more, your nonprofit earns a $10 donation. $25,000 in matching funds are available to organizations just like yours! Get all the details and get started today here




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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

More description

Meet Christina Martin Kenny 🤝, founder of Guava Tree Strategies. In this episode, Christina shines a light on sustainable fundraising and why keeping passionate staff is so important in nonprofits. She shares her inspiring journey into social impact, blending personal stories with her professional experience.

Christina busts common fundraising myths like the pressure to bring in money instantly and instead champions building genuine, lasting relationships with donors. She also opens up about fundraiser burnout and the weight of unrealistic expectations, reminding us to honor the people behind the work ✨

Tune in for a heartfelt reminder that philanthropy is about people and the love we pour into our causes. 

Episode Highlights: 

  • Christina's Journey into Social Impact (02:29)
  • Understanding Sustainable Fundraising (09:14)
  • Tactical Steps for Fundraising Success (18:46)
  • The Importance of Retention in Fundraising (18:46)
  • Supporting Fundraisers for Long-Term Success (28:14)
  • Avoiding Burnout During Year-End Fundraising (38:16)
  • Misconceptions About Fundraising Goals (40:20)
  • Christina’s One Good Thing (42:22)

Episode Shownotes: www.wearforgood.com/episode/651


Make the most of Monthly Giving Awareness Week 💛

During Monthly Giving Awareness Week (May 11-16), Givebutter is giving back. For every new monthly donor who gives $5 or more, your nonprofit earns a $10 donation. $25,000 in matching funds are available to organizations just like yours! Get all the details and get started today here




//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

2025-10-13 45 min
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